In foreign trade, 'New Customer' refers to a buyer who has established a business relationship with the company for the first time, usually without historical transaction records. This term is commonly used in customer development, quotation, credit assessment, etc. Usage scenarios include: customer classification in sales reports, CRM system tagging, first inquiry response, credit investigation of new customers, etc. Note: New customers require strict credit investigation (e.g., via D&B D-U-N-S number) and careful selection of payment methods (e.g., advance payment or letter of credit) to reduce transaction risks; also distinguish between 'Prospect' and 'New Customer'—the former has not yet completed a transaction, while the latter has completed the first order or signed a contract. Compared with 'Existing Customer', new customers usually require more communication costs but are also a key source of business growth. In quotations, new customers may receive promotional prices, but credit limits are usually lower.
📝 Examples
1. This week we received an inquiry from a new customer in the United States, requesting a quotation for 5,000 units and asking about payment methods. (Note: For a new customer's first inquiry, quote cautiously and confirm payment terms.)
2. Since this new customer has no historical transaction records, we require a 30% advance payment, with the remaining balance payable against a copy of the bill of lading. (Note: To address the credit risk of a new customer, use advance payment plus payment against a copy of the bill of lading.)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner