Repeat Order refers to an order placed by an overseas customer to the same supplier for the same or similar products, based on satisfaction with the quality, price, delivery, etc. of a previous order. It usually occurs after the original order is completed and reflects customer loyalty and supplier competitiveness. Usage scenarios: customer reorders, old customer follow-up orders, post-trade-show follow-ups, etc. Notes: Repeat orders may involve price adjustments (e.g., raw material fluctuations), delivery confirmation, changes in payment terms, etc. A new contract or proforma invoice must be signed; old terms cannot be assumed to continue. Difference from 'new order': A repeat order is based on existing transaction history, while a new order may come from a new customer or new product. Difference from 'continuous order': A continuous order emphasizes consecutive purchasing, while a repeat order emphasizes the act of repeated purchasing. The repeat order rate is an important indicator of customer satisfaction. Salespeople should proactively maintain customer relationships and strive for repeat orders.
📝 Examples
1. After receiving the previous shipment, the customer was very satisfied and soon emailed to request a repeat order of 5,000 units of the same product. (Indicates the customer is repurchasing based on satisfaction.)
2. Due to rising raw material prices, we cannot accept the repeat order at the original price and need to renegotiate the price with the customer. (Indicates that price terms may change during a repeat order and require attention.)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner