Competitor Quotation

Competitor Quotation refers to information obtained by a company in foreign trade about the prices, terms, and conditions offered by competitors to the same customer or in the same market. This term is commonly used in market research, bidding decisions, and price negotiations to help companies assess the competitiveness of their own quotations and formulate response strategies. Usage scenarios include: customers directly stating that 'a certain supplier offers a lower price,' gathering information through industry channels, or obtaining it from public tenders. Precautions: Obtaining competitor quotations must be legal and compliant, avoiding industrial espionage; quotation information may involve different trade terms (e.g., FOB, CIF), payment methods, quantity discounts, etc., which need to be uniformly converted before comparison; attention should also be paid to non-price factors such as competitors' delivery time, quality, and service to avoid falling into a pure price war. Unlike 'Target Price,' which is the price expected by the buyer, a competitor quotation is the actual offer from a market supplier; compared with 'cost-plus pricing,' the former focuses more on external competition, while the latter is based on one's own costs.