Interested Customer

An Interested Customer refers to a potential buyer who has shown clear interest in a product, service, or cooperation but has not yet entered substantive negotiations or placed an order. In foreign trade, such customers are typically acquired through trade shows, B2B platforms, email inquiries, social media, etc. Compared with a 'Prospect,' an interested customer has already taken actions such as actively inquiring, requesting quotations, or asking for samples, indicating a stronger purchase intention; compared with a 'Closed Customer,' obstacles such as price, payment terms, certification, and delivery time still remain, requiring continuous follow-up. Use cases include: marking follow-up priority in customer relationship management (CRM), developing differentiated quotation strategies, and arranging sample shipments. Notes: record customer needs and communication history promptly, avoid overpromising; distinguish between 'interest' and 'inquiry,' as the latter may only be for price comparison or information gathering. It is recommended to follow up regularly, provide industry news or new product recommendations, and gradually move the customer toward the negotiation stage.