Active Customer refers to a customer who has had continuous purchasing, inquiries, or business interactions within a certain period (usually the past 6 or 12 months), as distinguished from dormant customers who have stopped trading or potential customers who have never closed a deal. In foreign trade, this term is commonly used in Customer Relationship Management (CRM) and sales analysis to evaluate customer contribution, formulate follow-up strategies, and allocate resources. Active customers typically have stable order frequency and amounts, and are key targets for foreign trade companies to maintain. Note: Different companies define 'active' by different standards, which may be based on order frequency, amount, or most recent contact time; it should be distinguished from 'New Customer' and 'Lost Customer.' When using this term, the time frame should be clearly specified to avoid ambiguity. Additionally, an active customer is not necessarily a big customer, but is definitely one with continuous interaction.
📝 Examples
1. According to the CRM system, we had 35 active customers in the past six months, contributing 80% of sales revenue, so production should be prioritized for them. (Note: Used in sales analysis to identify core customer groups.)
2. This American buyer places orders every quarter and is one of our active customers, so we should specially invite him to this trade show. (Note: Used for customer classification and trade show invitation strategies.)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner