Do Not Crush

"Do Not Crush" is a common cargo handling warning term in international logistics and foreign trade transportation, used to remind handlers, loading/unloading personnel, and warehouse staff to avoid applying pressure, stacking, or impact to the cargo, so as to prevent product deformation, damage, or functional failure. This term is usually printed in prominent positions on outer cartons, pallets, or packaging, and is often used together with markings such as "Fragile," "This Side Up," and "Keep Dry." Application scenarios include: precision instruments, electronic products, glassware, food (such as biscuits and potato chips), pharmaceutical packaging, etc. Note: marking "Do Not Crush" alone does not automatically transfer transportation liability. It is recommended to specify packaging standards and liability for compensation in the contract; at the same time, actual protective measures such as inner packaging cushioning materials and stacking layer limits should also be adopted. The difference from "Fragile" is that Fragile emphasizes impact and drop protection, while Do Not Crush emphasizes protection against sustained pressure and stacking. The difference from "Keep Flat" is that the latter requires orientation, while the former requires the manner of force bearing. Foreign trade practitioners should use this term consistently in booking, container loading, bills of lading, and insurance to avoid cargo damage disputes caused by unclear markings.