Trade Show Visit refers to the business activity in which foreign trade professionals go to industry trade shows to proactively visit the booths of potential customers, existing customers, or suppliers in order to establish contacts, discuss cooperation, or maintain relationships. Use cases include: at trade shows such as the Canton Fair and CES, making appointments or impromptu visits to target customers, exchanging business cards, demonstrating products, and collecting requirements. Notes: research the exhibitor list in advance and schedule appointments to improve efficiency; pay attention to dress and etiquette, and prepare multilingual materials; distinguish it from "Exhibiting" (setting up one's own booth) and "Attending" (only visiting without proactive business discussions). Trade show visits place more emphasis on taking the initiative and one-on-one communication, and are an effective low-cost way to develop customers.
📝 Examples
1. We are going to the Canton Fair next week for trade show visits, focusing on meeting five long-standing European clients and also developing new buyers in Southeast Asia. (Note: Clarifies the purpose and targets of the visits, balancing relationship maintenance and development.)
2. During this trade show visit, I stayed at a supplier's booth for half an hour and confirmed on site the quotation and delivery time for the new product. (Note: Demonstrates specific business actions during a visit, such as price inquiry and negotiation.)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner