Churned Customer

Churned Customer refers to a customer who has stopped purchasing or terminated a business relationship within a certain period, and is a key metric in foreign trade customer relationship management. Use cases include: analyzing customer retention rate, evaluating sales or customer service performance, developing customer win-back strategies, calculating customer lifetime value, etc. Note: It is necessary to clarify the time window (e.g., quarterly, annual) and the definition of churn (e.g., no repeat orders, canceled subscription), and avoid confusion with 'dormant customer' (temporarily inactive but may return); churned customers have usually clearly switched to competitors or no longer have demand. It differs from 'Churn Rate', which is a ratio metric. In foreign trade, it is necessary to consider cultural differences, payment habits, etc., to determine the reasons for churn, such as price, quality, delivery time, or communication issues. Timely identification of churned customers helps optimize products, services, and marketing strategies, and reduce customer acquisition costs.