Email Rotation Viber is a customer follow-up strategy in foreign trade that combines email and the Viber instant messaging tool. It means that after a salesperson sends a development letter or quotation email, if the customer does not reply, they send a brief reminder or follow-up message via Viber, and regularly alternate between the two channels to maintain contact. Use cases include: no response to email after initial customer development, follow-up on business cards from trade shows, urging orders after quotation, etc. Notes: Viber messages should be concise and polite, avoiding frequent harassment; confirm the Viber usage rate in the customer's country (e.g., higher in Eastern Europe, the Middle East, and South Asia); the rotation rhythm is recommended to send Viber 2-3 days after email, then email again after another 3-5 days, forming an alternation. The difference from pure email follow-up is that Viber can improve open rates and immediacy, but formal quotations, contracts, etc. still need to be documented by email. Similar to WhatsApp follow-up, but Viber is more popular in some markets. This term emphasizes the 'rotation' strategy to avoid a single channel being ignored.
📝 Examples
1. I sent a quotation email to a German customer and got no reply for three days, so I followed the Email Rotation Viber strategy and sent a brief reminder on Viber asking him to check the email. He quickly replied that he was comparing suppliers. (Note: Use Viber to remind when email gets no response, improving response rate.)
2. For a Middle Eastern customer, I used Email Rotation Viber: sent a development letter on Monday, sent a product video via Viber on Thursday, and followed up by email the next Monday. Within two weeks, I got a sample order. (Note: Alternately use email and Viber to maintain follow-up rhythm and facilitate orders.)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner