Email marketing refers to foreign trade enterprises sending commercial information to potential or existing customers via email to promote products, maintain customer relationships, or facilitate transactions. Use cases include: developing new customers (Cold Email), following up on inquiries, sending promotional campaigns, holiday greetings, and sending industry news. Precautions: comply with the target country's anti-spam regulations (such as CAN-SPAM in the US, GDPR in the EU), obtain customer consent, avoid high-frequency sending; email subject lines and content should be concise and personalized to avoid triggering spam filters; include an unsubscribe link. Difference from 'EDM' (Electronic Direct Mail): EDM focuses more on bulk sending, while email marketing emphasizes precision and relationship maintenance. Difference from 'Newsletter': A newsletter is periodic information, while email marketing has broader purposes.
📝 Examples
1. We sent new product catalogs to European buyers through email marketing and received 15 inquiries within a week. (Note: Used for developing new customers and showcasing product information)
2. For existing customers, we send a monthly email marketing message offering exclusive discounts, which effectively increased the repurchase rate. (Note: Used for customer maintenance and promotions, enhancing loyalty)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner