Customer Guidance is a foreign trade term that refers to the instructions and advice provided by the seller to the buyer during a transaction regarding product usage, operation, maintenance, or technical aspects, aimed at helping the customer use the product correctly or solve problems. Usage scenarios include: after-sales technical support, product installation guidance, operation training, troubleshooting, etc. Notes: Customer guidance should be clear, accurate, and avoid ambiguity; cultural differences and language barriers should be considered; for complex products, illustrated or video guidance can be provided. Difference from other terms: Customer Guidance is different from Customer Service, which has a broader scope including complaint handling, order tracking, etc.; it is also different from Technical Support, which focuses more on solving technical problems. Customer Guidance emphasizes proactively providing information to help customers use the product correctly and enhance satisfaction.
📝 Examples
1. We have enclosed a detailed customer guidance manual with the shipment. Please check it and operate the equipment according to the instructions. (Note: The seller provides a guidance manual at the time of shipment to help the buyer use the product correctly.)
2. Regarding the installation issue you raised, we have sent a customer guidance video via email. Please refer to it. (Note: The seller provides installation guidance in video form to solve the customer's problem.)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner