Email Delivery Rate is a key metric in foreign trade email marketing, referring to the percentage of emails successfully delivered to the recipient's inbox (not spam folder) out of the total sent. Its use cases include evaluating EDM marketing effectiveness, monitoring the arrival of cold emails, and optimizing email list quality. Note: Delivery rate is not equal to open rate or click-through rate; it only reflects whether emails reach the inbox. A high delivery rate requires avoiding triggering spam filters, such as using sensitive words, sending frequently, or buying lists. The difference from 'open rate' is: delivery rate measures arrival, open rate measures reading. It is the opposite of 'bounce rate', which refers to the proportion of undelivered emails. Foreign trade professionals should pay attention to delivery rate because it directly affects potential customer reach and order conversion.
📝 Examples
1. Last month, our email delivery rate was only 75%, causing many potential customers to miss the new product recommendations. We need to clean invalid email addresses and optimize our sending strategy. (Note: Used to analyze marketing effectiveness and improve)
2. By using professional email marketing tools and regularly updating our customer list, we increased our email delivery rate to 95%, and the number of inquiries also increased. (Note: Demonstrates positive results from optimization measures)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner