Email Open Rate is a key metric in foreign trade digital marketing, referring to the percentage of recipients who actually opened an email out of the total number of successfully delivered emails. The formula is: Open Rate = Unique Opens / Delivered × 100%. Use cases include: evaluating EDM marketing performance, optimizing cold emails, testing different subject lines and send times. Note: This metric can be inflated by image loading and privacy protections (e.g., Apple Mail Privacy Protection); also distinguish 'open rate' from 'click-through rate' (CTR) — the former only indicates opening, the latter indicates clicking a link. Unlike 'Delivery Rate', which focuses on whether emails reach the inbox, open rate focuses on whether they are read. In foreign trade, a low open rate may indicate an unattractive subject line, poor send timing, or landing in spam. It is recommended to combine A/B testing and customer segmentation to improve open rates.
📝 Examples
1. Last week, our cold email open rate for North American clients reached 28%, far above the industry average of 15%, showing that embedding the client's company name in the subject line is highly effective. (Used to evaluate marketing campaign performance)
2. If the email open rate remains below 10%, you need to check whether you've been marked as spam and optimize sending frequency and content relevance. (Used to diagnose email marketing issues)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner