Existing Customer Retention refers to the practice by foreign trade enterprises of maintaining long-term cooperative relationships with existing customers through continuous service, regular communication, preferential policies, and rapid response to issues, in order to improve customer loyalty and repurchase rate. Use cases include: order follow-up, after-sales visits, holiday greetings, new product recommendations, exclusive discounts, etc. Notes: Retention is not about blindly cutting prices, but should focus on value delivery and trust building; avoid over-disturbing customers and grasp communication frequency; distinguish existing customer retention from New Client Acquisition—the former has lower cost and higher conversion. Unlike 'customer loyalty programs,' existing customer retention focuses more on daily relationship management rather than point-reward mechanisms. Effective existing customer retention can bring stable orders, word-of-mouth referrals, and risk resistance.
📝 Examples
1. We send customized market trend reports to existing customers every quarter, along with exclusive discount codes, to maintain long-term cooperative relationships. (Note: proactive retention through value-added services and discounts)
2. For existing customers who have cooperated for more than three years, the company offers priority production scheduling and extended payment terms, which has greatly increased their repurchase rate. (Note: consolidating existing customer loyalty with practical benefit policies)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner