Backing Card

Backing Card is an important term in the field of foreign trade packaging and display, referring to a rigid cardboard or plastic card attached to the back of a product for support, fixation, or display. It is commonly used in retail packaging, such as stationery, toys, jewelry, hardware tools, etc. The product is fixed to the backing card by blister, ties, or adhesive, and then hung or placed on shelves. Usage scenarios include: customers requesting retail packaging with backing cards, trade show sample displays, cross-border e-commerce small parcel shipping, etc. Notes: It is necessary to specify the material of the backing card (e.g., white card paper, kraft paper, PVC), size, grammage, printing requirements (single-sided/double-sided, color number), and whether punching or lamination is required; backing cards are usually used with blister or card, but differ from pure paper cards—backing cards emphasize the 'support' function. Unlike 'hanging cards', hanging cards are mainly hung through a hole, while backing cards can be laid flat or hung. Unlike 'inner liners', inner liners are inside the packaging, while backing cards often serve as the outer display board to which the product is directly attached. In foreign trade contracts, it should be stated whether the backing card is shipped with the product to avoid returns due to packaging non-compliance.