Repeat Order refers to an order placed by the buyer with the same seller for identical or similar products, based on satisfaction with the quality, price, delivery, etc., of goods supplied under a previous order. It usually occurs after the original order has been fulfilled and reflects customer loyalty and product competitiveness. It is commonly used in long-term cooperation, stable supply chains, or standardized product trade. Notes: A repeat order may involve price adjustments (e.g., raw material fluctuations), quantity changes, or delivery negotiations; the seller should confirm whether to execute under the original terms; if the original order had discounts or special conditions, it must be clarified whether they continue. Unlike a 'new order,' a repeat order emphasizes repetition and usually has a simpler process; it is similar in meaning to a 'reorder,' but a reorder focuses more on the re-production of a style or product. The difference is that a 'repeat order' emphasizes the customer's proactive repeat purchase, while an 'additional order' increases quantity before the original order is completed. Foreign trade practitioners should value repeat orders because of their low development cost and high closing rate, but should also be alert to buyers using them to press prices down or extend payment terms.
📝 Examples
1. The customer was very satisfied with the quality of the previous shipment and directly sent a repeat order, with the quantity double that of last time. (This indicates the customer proactively repeated the purchase and increased the quantity.)
2. Due to rising raw material prices, we cannot accept this repeat order at the original price and need to renegotiate the price with the customer. (This indicates that a repeat order may involve adjustments to terms and requires confirmation by both parties.)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner