Visitor refers to professional attendees who visit, inspect, negotiate, or procure at trade fairs, industry expos, and similar exhibitions for import and export commodities. In contrast to Exhibitor, a Visitor typically does not have a booth, but may be a potential buyer, agent, market researcher, or industry media representative. Usage scenarios include exhibition invitations, visitor registration, and post-show follow-up. Notes: Visitor ≠ general public; most exhibitions are open only to trade professionals, requiring pre-registration or on-site qualification review; different from 'Buyer' as Visitor has a broader scope and may only be exploring the market without immediate ordering; distinguished from 'Exhibitor' by whether they have a booth. Foreign trade professionals should value visitor data, categorize and follow up promptly after the show, and convert high-intent visitors into customers.
📝 Examples
1. This session of the Canton Fair is expected to attract 200,000 visitors from over 200 countries and regions worldwide, with professional buyers accounting for more than 60%. (Illustrates exhibition scale and visitor composition)
2. After the show, we immediately compiled the visitor list and followed up by email with those who left business cards and inquired about quotations. (Illustrates the practical post-show follow-up of visitors)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
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