The concept of 'neuromarketing' has gained traction in recent years, blending neuroscience with consumer behavior research. By measuring brain activity through functional magnetic resonance imaging (fMRI) or electroencephalography (EEG), researchers aim to predict consumer preferences more accurately than traditional surveys. However, critics argue that the artificial laboratory environment fails to replicate real-world purchasing contexts, where social influences and emotional states play a significant role. Moreover, ethical concerns arise regarding the potential manipulation of subconscious desires. Despite these limitations, neuromarketing offers valuable insights into the neural underpinnings of decision-making, suggesting that many choices are made automatically rather than through deliberate reasoning.
❓ Согласно тексту, в чем заключается основное ограничение исследований в области нейромаркетинга?
A. A. Он не может точно измерять мозговую активность потребителей.
B. B. Это игнорирует роль подсознательных процессов в принятии решений.
C. C. Он не учитывает реальные факторы, такие как социальный контекст и эмоции.
D. D. Было доказано, что это неэтично, и во многих странах это запрещено.
✅ 正确答案
C. It does not account for real-world factors like social context and emotions.
IELTS Reading Tips
Skim the questions first, underline keywords, then locate in the passage
Watch for paraphrasing; correct answers are often reworded
Be wary of absolute statements (all, always, never) — usually wrong
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