The concept of 'neuromarketing' has gained traction in recent years, blending neuroscience with consumer behavior research. By measuring brain activity through functional magnetic resonance imaging (fMRI) or electroencephalography (EEG), researchers aim to predict consumer preferences more accurately than traditional surveys. However, critics argue that the artificial laboratory environment fails to replicate real-world purchasing contexts, where social influences and emotional states play a significant role. Moreover, ethical concerns arise regarding the potential manipulation of subconscious desires. Despite these limitations, neuromarketing offers valuable insights into the neural underpinnings of decision-making, suggesting that many choices are made automatically rather than through deliberate reasoning.
❓ この文章によると、ニューロマーケティング研究の主な限界は何ですか？
A. A. 消費者の脳活動を正確に測定することはできない。
B. B. それは、意思決定における潜在意識のプロセスの役割を無視している。
C. C. それは、社会的文脈や感情といった現実世界の要素を考慮に入れていない。
D. D. それは非倫理的であることが証明されており、多くの国で禁止されています。
✅ 正确答案
C. It does not account for real-world factors like social context and emotions.
IELTS Reading Tips
Skim the questions first, underline keywords, then locate in the passage
Watch for paraphrasing; correct answers are often reworded
Be wary of absolute statements (all, always, never) — usually wrong
Pay attention to content after transition words (however, but, yet)
Manage time: about 20 minutes per passage; skip difficult questions first