The concept of 'neuromarketing' has gained traction in recent years, blending neuroscience with consumer behavior research. By measuring brain activity through functional magnetic resonance imaging (fMRI) or electroencephalography (EEG), researchers aim to predict consumer preferences more accurately than traditional surveys. However, critics argue that the artificial laboratory environment fails to replicate real-world purchasing contexts, where social influences and emotional states play a significant role. Moreover, ethical concerns arise regarding the potential manipulation of subconscious desires. Despite these limitations, neuromarketing offers valuable insights into the neural underpinnings of decision-making, suggesting that many choices are made automatically rather than through deliberate reasoning.
❓ Según el pasaje, ¿cuál es una limitación principal de la investigación en neuromarketing?
A. A. No puede medir con precisión la actividad cerebral de los consumidores.
B. B. Ignora el papel de los procesos subconscientes en la toma de decisiones.
C. C. No tiene en cuenta factores del mundo real como el contexto social y las emociones.
D. D. Se ha demostrado que es poco ético y está prohibido en muchos países.
✅ 正确答案
C. It does not account for real-world factors like social context and emotions.
IELTS Reading Tips
Skim the questions first, underline keywords, then locate in the passage
Watch for paraphrasing; correct answers are often reworded
Be wary of absolute statements (all, always, never) — usually wrong
Pay attention to content after transition words (however, but, yet)
Manage time: about 20 minutes per passage; skip difficult questions first