The concept of 'neuromarketing' has gained traction in recent years, blending neuroscience with consumer behavior research. By measuring brain activity through functional magnetic resonance imaging (fMRI) or electroencephalography (EEG), researchers aim to predict consumer preferences more accurately than traditional surveys. However, critics argue that the artificial laboratory environment fails to replicate real-world purchasing contexts, where social influences and emotional states play a significant role. Moreover, ethical concerns arise regarding the potential manipulation of subconscious desires. Despite these limitations, neuromarketing offers valuable insights into the neural underpinnings of decision-making, suggesting that many choices are made automatically rather than through deliberate reasoning.
❓ 지문에 따르면, 신경마케팅 연구의 주요 한계는 무엇인가?
A. A. 소비자의 뇌 활동을 정확하게 측정할 수 없습니다.
B. B. 그것은 의사결정에 있어 무의식적 과정의 역할을 무시한다.
C. C. 그것은 사회적 맥락과 감정과 같은 실제 세계의 요소들을 고려하지 않는다.
D. D. 비윤리적임이 입증되었으며 많은 국가에서 금지되어 있습니다.
✅ 正确答案
C. It does not account for real-world factors like social context and emotions.
IELTS Reading Tips
Skim the questions first, underline keywords, then locate in the passage
Watch for paraphrasing; correct answers are often reworded
Be wary of absolute statements (all, always, never) — usually wrong
Pay attention to content after transition words (however, but, yet)
Manage time: about 20 minutes per passage; skip difficult questions first