Pre-sales Service

Pre-sales Service refers to various support services provided by foreign trade enterprises before reaching a deal with potential customers to promote sales, including product consultation, technical solutions, sample delivery, quotation calculation, factory visits, customized design, compliance certification assistance, etc. Its core purpose is to reduce customer procurement risks, build trust, and facilitate deal closure. Usage scenarios are commonly seen in B2B exhibitions, customer inquiry responses, online meetings, and sample stages. Notes: Pre-sales service is usually free or cost-controllable, but boundaries must be clearly defined to avoid over-promising that leads to fulfillment difficulties; it should also be distinguished from After-sales Service, as the former focuses on facilitating transactions while the latter focuses on post-fulfillment maintenance and problem resolution. Unlike 'technical support,' pre-sales service is more business-oriented and does not necessarily involve deep technical implementation. Foreign trade practitioners should document pre-sales service content as a basis for subsequent negotiations and cost accounting.