Offset printing is an indirect lithographic printing technique widely used in commercial printing, packaging, books and periodicals, etc. Its principle is that the image on the printing plate is first transferred to a rubber blanket and then to the substrate, hence the name 'offset'. In foreign trade, this term is commonly found in order negotiations, contract terms, or technical specifications for printing equipment, consumables, packaging products, and books and periodicals. Usage scenarios include: customers requiring offset printing for product packaging, manuals, or brochures; exporting printing presses or inks where the applicable printing method must be specified. Notes: It must be distinguished from 'gravure', 'flexo', and 'digital' printing. Offset printing is suitable for large-volume, high-quality paper printing, but the cost is relatively high for small batches. In foreign trade contracts, the printing method, color standards (such as Pantone), paper type, and delivery lead time should be clearly specified. In addition, different countries have different requirements for environmentally friendly inks, which must be confirmed in advance.
📝 Examples
1. The brochures we exported are printed by offset printing, and the color reproduction reaches more than 90% of the customer's requirements. Please confirm whether it is acceptable. (Note: Specify the printing process and quality indicators in order confirmation.)
2. According to the contract, the packaging boxes must use offset printing, and the ink must comply with EU REACH regulations; otherwise, customs clearance will not be possible. (Note: Emphasize the printing method and compliance requirements in contract terms.)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner