Trademark

A trademark is an important intellectual property right in foreign trade, referring to a distinctive sign used to distinguish the source of goods or services, including words, graphics, letters, numbers, color combinations, etc. In foreign trade, a trademark is a core asset for brand internationalization, involving export customs declaration, destination country customs clearance, e-commerce platform filing, and infringement risks. Use cases include: registering the trademark in the target country before export to obtain protection; declaring trademark information during customs clearance; providing trademark registration certificates for cross-border e-commerce listings. Precautions: trademarks are territorial, so registration only in China does not protect overseas; be alert to trademark squatting and it is advisable to apply in advance through the Madrid System or individual country applications; avoid infringement by checking whether products and packaging infringe others' trademark rights before shipment. Unlike patents and copyrights, trademarks protect commercial signs rather than technical solutions or original works. Foreign trade practitioners should attach importance to trademark search, registration, and monitoring to avoid legal risks and maintain brand value.