Booth

In foreign trade, a booth specifically refers to the physical space rented by a company at an international exhibition to display products and conduct business negotiations, usually provided by the organizer in standard sizes (e.g., 9 square meters) or as raw space. Usage scenarios include: participating in the Canton Fair, CES, Hannover Messe, etc., where companies display samples, receive customers, and collect business cards through the booth. Notes: must book in advance and confirm the location (corner or main aisle is better); booth design should highlight the brand and products, avoiding overcrowding; comply with the organizer's construction regulations (e.g., height limits, fire safety). Compared with 'stall', a booth is more formal and often includes standard fittings (partitions, tables and chairs, lighting); unlike a 'showroom', a booth is a temporary rented independent unit. Foreign trade practitioners need to incorporate the booth number, construction plan, exhibit list, etc. into the exhibition plan to maximize customer conversion.