The concept of 'neuromarketing' has gained traction in recent years, blending neuroscience with consumer behavior research. By measuring brain activity through functional magnetic resonance imaging (fMRI) or electroencephalography (EEG), researchers aim to predict consumer preferences more accurately than traditional surveys. However, critics argue that this approach oversimplifies the complex decision-making process, as it often neglects social and cultural influences. Moreover, ethical concerns arise regarding privacy and the potential manipulation of subconscious desires. Despite these debates, neuromarketing offers valuable insights into how emotional responses shape purchasing habits, suggesting that rational choice models may be insufficient. Future research must balance scientific rigor with ethical boundaries to ensure responsible application.
❓ Đoạn văn đề cập đến chỉ trích chính nào đối với tiếp thị thần kinh?
A. A. Nó phụ thuộc quá nhiều vào các phương pháp khảo sát lỗi thời.
B. B. Nó bỏ qua các yếu tố xã hội và văn hóa ảnh hưởng đến quyết định.
C. C. Việc triển khai quá tốn kém đối với hầu hết các công ty.
D. D. Nó quá nhấn mạnh vào lựa chọn hợp lý trong hành vi người tiêu dùng.
✅ 正确答案
B. It ignores social and cultural factors influencing decisions.
IELTS Reading Tips
Skim the questions first, underline keywords, then locate in the passage
Watch for paraphrasing; correct answers are often reworded
Be wary of absolute statements (all, always, never) — usually wrong
Pay attention to content after transition words (however, but, yet)
Manage time: about 20 minutes per passage; skip difficult questions first