The concept of 'neuromarketing' has garnered significant attention in recent years, blending neuroscience with consumer behavior research. Proponents argue that brain-imaging techniques, such as functional magnetic resonance imaging (fMRI), can reveal subconscious preferences that traditional surveys fail to capture. However, critics contend that the artificial environment of a scanner does not reflect real-world purchasing decisions, and that the interpretation of neural data is often oversimplified. Moreover, ethical concerns arise regarding the potential manipulation of consumers' choices without their explicit awareness. Despite these debates, neuromarketing offers a novel lens through which to understand the neural underpinnings of decision-making, suggesting that while it is not a panacea, it may complement existing methodologies when used cautiously.
❓ Según el pasaje, ¿cuál es una limitación importante del neuromarketing mencionada por los críticos?
A. A. Es demasiado caro para ser práctico para la mayoría de las empresas.
B. B. Los resultados de las imágenes cerebrales pueden no reflejar con precisión el comportamiento real del consumidor.
C. C. Ignora por completo las consideraciones éticas.
D. D. Depende demasiado de los métodos tradicionales de encuesta.
✅ 正确答案
B. Brain-imaging results may not accurately reflect actual consumer behavior.
IELTS Reading Tips
Skim the questions first, underline keywords, then locate in the passage
Watch for paraphrasing; correct answers are often reworded
Be wary of absolute statements (all, always, never) — usually wrong
Pay attention to content after transition words (however, but, yet)
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