The concept of 'digital nudging' has gained traction in behavioral economics, referring to subtle design choices in user interfaces that steer individuals toward certain decisions without restricting their freedom of choice. Unlike traditional mandates, digital nudges operate through cognitive biases, such as default options or social proof. However, critics argue that such mechanisms can be manipulative, particularly when deployed by commercial entities seeking to maximize profit at the expense of consumer welfare. Recent studies suggest that the ethicality of a nudge depends on its transparency and the extent to which it aligns with the user's long-term interests. For instance, a default setting that encourages retirement savings is generally viewed as benign, whereas a dark pattern that tricks users into subscription renewals is condemned. Thus, the challenge lies in distinguishing between beneficial guidance and unethical coercion in digital environments.
❓ According to the passage, what is the primary ethical concern regarding digital nudging?
A. A. Digital nudges are always ineffective in changing user behavior.
B. B. Digital nudges may be used manipulatively by businesses to exploit consumers.
C. C. Digital nudges restrict users' freedom of choice completely.
D. D. Digital nudges rely too heavily on cognitive biases, making them unpredictable.
✅ 正确答案
B. Digital nudges may be used manipulatively by businesses to exploit consumers.
IELTS Reading Tips
Skim the questions first, underline keywords, then locate in the passage
Watch for paraphrasing; correct answers are often reworded
Be wary of absolute statements (all, always, never) — usually wrong
Pay attention to content after transition words (however, but, yet)
Manage time: about 20 minutes per passage; skip difficult questions first