The concept of 'digital nudging' has gained traction in behavioral economics, referring to subtle design choices in user interfaces that steer individuals toward certain decisions without restricting their freedom of choice. Unlike traditional mandates, digital nudges operate through cognitive biases, such as default options or social proof. However, critics argue that such mechanisms can be manipulative, particularly when deployed by commercial entities seeking to maximize profit at the expense of consumer welfare. Recent studies suggest that the ethicality of a nudge depends on its transparency and the extent to which it aligns with the user's long-term interests. For instance, a default setting that encourages retirement savings is generally viewed as benign, whereas a dark pattern that tricks users into subscription renewals is condemned. Thus, the challenge lies in distinguishing between beneficial guidance and unethical coercion in digital environments.
❓ 지문에 따르면, 디지털 넛징과 관련된 주요 윤리적 우려는 무엇인가?
A. A. 디지털 넛지는 사용자 행동을 변화시키는 데 항상 효과가 없다.
B. B. 디지털 넛지가 기업에 의해 소비자를 착취하기 위해 조작적으로 사용될 수 있다.
C. C. 디지털 넛지(Digital Nudge)는 사용자의 선택의 자유를 완전히 제한한다.
D. D. 디지털 넛지는 인지적 편향에 지나치게 의존하여 예측 불가능하게 만든다.
✅ 正确答案
B. Digital nudges may be used manipulatively by businesses to exploit consumers.
IELTS Reading Tips
Skim the questions first, underline keywords, then locate in the passage
Watch for paraphrasing; correct answers are often reworded
Be wary of absolute statements (all, always, never) — usually wrong
Pay attention to content after transition words (however, but, yet)
Manage time: about 20 minutes per passage; skip difficult questions first