Customer Policy

Customer Policy refers to the differentiated trading rules and management framework established by foreign trade enterprises for different customer groups, covering price discounts, payment methods, credit limits, delivery priorities, after-sales service, etc. Usage scenarios include: setting entry thresholds when developing new customers, providing tiered discounts when maintaining old customers, or tightening payment conditions for customers in high-risk regions. Precautions: Policies need to be documented and internally consistent to avoid arbitrary promises by salespeople; customer credit and market changes need to be regularly assessed and dynamically adjusted; compliance with international trade regulations and antitrust requirements is necessary. Difference from 'customer segmentation': customer segmentation is a classification method, while customer policy is specific rules; difference from 'sales policy': sales policy focuses more on overall market strategy, while customer policy focuses on individual customer relationship management. The core goal is to balance risk and return, and enhance customer loyalty and operational efficiency.