The Customer Revisit Plan is a systematic follow-up arrangement in foreign trade for existing or potential customers, aimed at maintaining customer relationships, exploring repeat orders, and understanding customer satisfaction and market feedback. Use cases include: post-exhibition customer follow-up, post-delivery satisfaction surveys, reactivation of long-inactive customers, and new product recommendations. Notes: Clarify revisit objectives (e.g., order promotion, relationship maintenance, research), frequency (avoid over-disturbance), channels (email, phone, video conference), and record feedback. Unlike the 'Customer Development Plan', the revisit plan focuses on existing customers rather than acquiring new ones; unlike 'after-sales service', revisits are more proactive and cover sales opportunity mining. When formulating, combine customer tiering (e.g., A/B/C) to design differentiated revisit content and set quantifiable metrics (e.g., response rate, conversion rate).
📝 Examples
1. For European customers who closed deals last quarter, we developed a quarterly customer revisit plan, understanding usage via video conferences and recommending new products, successfully securing repeat orders. (Note: Used to maintain old customers and explore new needs)
2. After the exhibition, the sales team immediately launched a customer revisit plan, following up on 200 collected business cards in three batches via email and phone, converting 15 sample orders within two weeks. (Note: Used for efficient post-exhibition follow-up and conversion)
💡 Foreign Trade Tips
Foreign trade terms are the foundation of international business communication
Trade practices may vary slightly by country; pay attention when using them
When using terms in contracts, specify the applicable version (e.g., Incoterms 2020)
For unfamiliar terms, use GlobalSync's multilingual email helper to confirm with your partner