Lead Scoring

Lead scoring is a quantitative evaluation method in foreign trade marketing and sales management. It assigns a score to potential customers (leads) based on their behavior, attributes, and interaction data to measure the likelihood of conversion into actual orders. Use cases include: B2B foreign trade companies acquiring a large number of leads through websites, exhibitions, email marketing, etc., and using scoring models to prioritize high-value leads and improve sales efficiency. Precautions: Scoring dimensions should incorporate industry characteristics (such as procurement budget, decision-making role, inquiry frequency, email open rate, etc.), and models should be calibrated regularly to avoid misjudgment caused by data bias. Unlike 'Lead Grading', lead scoring focuses on dynamic behavioral changes, while grading relies more on static attributes (such as company size, industry match). The difference from 'Customer Profiling' is that scoring is a quantitative ranking tool, while profiling is a qualitative description. Correct use can significantly improve conversion rates, but avoid over-reliance on a single indicator.