Advertising Materials

Advertising Materials refer to free items given away in import and export trade to promote or publicize goods or services, such as sample books, flyers, posters, small gifts, etc. Their core characteristics are non-commercial nature, no commercial value or extremely low value, usually provided free of charge by exporters to importers or customers. Usage scenarios include: accompanying shipments, separate mailing, distribution at exhibitions, etc. Precautions: 1. Customs declaration must clearly mark 'Advertising Materials' and 'No Commercial Value', otherwise they may be taxed; 2. Some countries require the value of advertising materials to be below a certain limit (e.g., about 22 euros in the EU) to be tax-exempt; 3. If advertising materials bear brand logos, intellectual property compliance must be noted. Difference from 'Sample': Samples are usually used for testing or quality confirmation, may be charged or returned later; advertising materials are purely for publicity and do not involve transactions. Difference from 'Free Gift': Free gifts are often tied to sales, while advertising materials are independent of transactions. Correct use of this term can avoid tariff disputes and speed up customs clearance.