The concept of 'neuromarketing' has gained traction in recent years, blending neuroscience with consumer behavior research. By measuring brain activity through functional magnetic resonance imaging (fMRI) or electroencephalography (EEG), researchers aim to predict purchasing decisions more accurately than traditional surveys. However, critics argue that such methods oversimplify the complexity of human choice, which is influenced by social context, cultural norms, and irrational emotions. Moreover, ethical concerns arise regarding consumer privacy and the potential for manipulation. Despite these debates, neuromarketing offers valuable insights into subconscious preferences, which can inform product design and advertising strategies. Nevertheless, its predictive power remains limited in real-world settings, where external factors often override neural responses observed in laboratory conditions.
❓ According to the passage, what is a major limitation of neuromarketing?
A. A) It relies too heavily on self-reported data from consumers.
B. B) It fails to account for the influence of social and cultural factors on decisions.
C. C) It cannot measure brain activity accurately in laboratory settings.
D. D) It has been proven unethical and is banned in many countries.
✅ 正确答案
B) It fails to account for the influence of social and cultural factors on decisions.
IELTS Reading Tips
Skim the questions first, underline keywords, then locate in the passage
Watch for paraphrasing; correct answers are often reworded
Be wary of absolute statements (all, always, never) — usually wrong
Pay attention to content after transition words (however, but, yet)
Manage time: about 20 minutes per passage; skip difficult questions first