The concept of 'neuromarketing' has gained traction in recent years, blending neuroscience with consumer behavior research. By measuring brain activity through functional magnetic resonance imaging (fMRI) or electroencephalography (EEG), researchers aim to predict purchasing decisions more accurately than traditional surveys. However, critics argue that such methods oversimplify the complexity of human choice, which is influenced by cultural, social, and emotional factors that cannot be fully captured in a laboratory setting. Moreover, ethical concerns arise regarding the potential manipulation of consumers' subconscious preferences. Despite these debates, neuromarketing offers valuable insights into how sensory cues, such as packaging or advertising, trigger neural responses. Ultimately, its utility depends on balancing scientific rigor with ethical boundaries, ensuring that findings are applied transparently and with consumer welfare in mind.
❓ Mối quan tâm chính mà các nhà phê bình nêu ra về tiếp thị thần kinh là gì?
A. A) Nó phụ thuộc quá nhiều vào các phương pháp khảo sát truyền thống.
B. B) Nó không xem xét đến ảnh hưởng của các yếu tố văn hóa và xã hội đối với quá trình ra quyết định.
C. C) Nó sử dụng các công nghệ hình ảnh lỗi thời như fMRI và EEG.
D. D) Nó chỉ tập trung vào các tín hiệu cảm giác thay vì phản ứng cảm xúc.
✅ 正确答案
B) It fails to consider the influence of cultural and social factors on decision-making.
IELTS Reading Tips
Skim the questions first, underline keywords, then locate in the passage
Watch for paraphrasing; correct answers are often reworded
Be wary of absolute statements (all, always, never) — usually wrong
Pay attention to content after transition words (however, but, yet)
Manage time: about 20 minutes per passage; skip difficult questions first