The concept of ecosystem services has gained prominence in environmental policy, yet its economic valuation remains contentious. Proponents argue that assigning monetary values to services such as pollination or water purification encourages conservation by integrating nature into market mechanisms. Critics, however, contend that this utilitarian approach oversimplifies complex ecological interdependencies and risks commodifying intrinsic natural values. A recent study of wetland restoration projects in Europe revealed that while cost-benefit analyses often justify investments, they frequently omit non-material cultural services, leading to skewed priorities. This suggests that valuation frameworks must evolve to incorporate pluralistic values, balancing quantitative metrics with qualitative assessments to achieve sustainable outcomes.