Profit Margin

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📖 Detailed Explanation

Profit margin refers to the percentage of remaining profit in total sales revenue after deducting all costs (including procurement, production, logistics, tariffs, commissions, administrative expenses, etc.) in foreign trade operations. It is a key indicator for measuring profitability. Usage scenarios include quotation calculation, cost control, customer negotiation, and performance evaluation. Notes: The cost scope must be clearly defined (e.g., whether freight, insurance, and tax rebates are included); under different trade terms (FOB, CIF, etc.), the calculation basis for profit margin differs; exchange rate fluctuations, tax rebate policies, and hidden costs should also be considered. Difference from 'gross margin': gross margin deducts only direct costs, while profit margin usually covers more comprehensive expenses. Difference from 'markup rate': markup rate is calculated based on cost, while profit margin is based on selling price. Foreign trade practitioners should dynamically monitor profit margin to avoid profit erosion caused by exchange rate or freight increases.

📝 Examples

1. After recalculation, the profit margin on this product is only 8%. If the customer pushes for a lower price again, we will be operating at a loss. (Indicates the profit margin is too low to withstand further price reductions.) 2. By optimizing logistics and securing tax rebates, we increased the profit margin from 12% to 18%. (Indicates improving profit margin through cost control.)

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