Promotional Price

Promotional Price refers to a preferential price offered by an exporter or importer to buyers below the normal quotation within a specific period, aimed at stimulating short-term sales, clearing inventory, or promoting new products. Its use scenarios include trade show promotions, seasonal discounts, bulk purchase incentives, or rewards for regular customers. Precautions: Promotional prices usually come with conditions such as minimum order quantity, restricted payment methods, or validity period, and must not be mixed with normal prices on a long-term basis to avoid triggering anti-dumping investigations or customer doubts about the pricing system. Unlike 'Discount Price,' promotional price emphasizes a proactive marketing strategy rather than routine concessions based on quantity or payment terms; compared with 'Clearance Price,' promotional price may still retain a certain profit margin and is not limited to slow-moving goods. Foreign trade practitioners should specify in the contract the applicable period, quantity limits, and whether commission is included for the promotional price to avoid subsequent disputes.