Sale by Brand

Sale by Brand is a trading method in international trade where a trademark serves as a quality guarantee. It means that the buyer purchases goods based on the reputation and brand image of the seller's trademark, without requiring specific descriptions of specifications, ingredients, or technical standards. It is commonly used in the import and export of well-known branded products such as clothing, cosmetics, and electronics. Precautions: The seller must ensure that the delivered goods match the quality represented by the trademark, otherwise it constitutes a breach of contract; the buyer should verify the legal registration and ownership of the trademark to avoid infringement risks. Difference from other terms: Sale by Brand differs from Sale by Sample (based on physical samples), Sale by Specification (based on specific indicators), and Sale by Description (based on technical documents), as it relies on brand reputation as an intangible asset. For foreign trade practitioners, using this term can simplify contract clauses, but it is necessary to guard against brand counterfeiting or quality discrepancies; it is recommended to clearly specify the trademark name, registration number, and quality guarantee clauses in the contract.