The concept of the 'attention economy' has gained significant traction in recent years, particularly within the context of digital media. Scholars argue that human attention is a scarce cognitive resource, increasingly commodified by technology companies that design platforms to maximize user engagement. This phenomenon raises critical questions about autonomy and well-being, as individuals may find their attentional patterns shaped more by algorithmic incentives than by personal intention. Research indicates that frequent interruptions from notifications can fragment cognitive processes, reducing the capacity for deep, sustained thought. Consequently, some academics advocate for digital minimalism, a philosophy that encourages deliberate and limited use of technology to reclaim focus. However, critics caution that such individualistic solutions overlook systemic issues, such as the business models that prioritize profit over user welfare. Thus, the debate highlights a tension between personal responsibility and structural change in addressing the challenges of the digital age.