攻其不备

Pinyin:gōng qí bù bèi

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📖 Meaning

Catch the enemy off guard.

📜 Origin

《孙子兵法》

💡 Detailed Explanation

"Attack When Unprepared" comes from The Art of War: Laying Plans. Its original meaning is to launch an attack when the enemy is off guard in order to secure victory. The core of this idiom lies in "taking the enemy by surprise and attacking when they are unprepared," emphasizing action taken while the opponent is relaxed and unready, thereby gaining an advantage. In military affairs, it is an important tactical principle; in everyday life, it is often used as a metaphor for acting when the other party does not expect it, such as in business competition, sports contests, or interpersonal dealings. When this idiom is used, it usually carries a tone of strategy, cleverness, and even a slight cunning, suggesting that the actor is good at seizing the moment and winning through ingenuity. It should be noted that it does not encourage treachery, but rather emphasizes taking advantage of an opponent's negligence within lawful and reasonable bounds. In terms of cultural background, it reflects the wisdom of ancient Chinese military strategists and has had a profound influence on later generations.

📝 Example

1. In the football match, taking advantage of the opposing defenders' unstable footing, our team caught them off guard and launched a swift counterattack that succeeded. (Attack when the opponent is unprepared.) 2. While competitors were busy with promotions, the merchant suddenly launched a new product, catching them off guard and seizing market share. (Take action when the opponent is unprepared.)